I don't know what it has taken me so long to figure this out, but I have finally come to accept that much of the business of public relations is about plans. Business plans. Communication plans. Communication audits. Marketing plans. Request for Proposal plans. Evaluation plans. Operational plans. Strategic plans. I know I'm leaving some out.
I am used to writing - I love most writing - but I didn't love this kind of writing, at least not right away. I am hoping that the adage is true that practice makes perfect. If so, by the time the term ends after the first week in August, I should be perfect. If only that were so.
I can pound out a news release or write a blog entry in no time flat. But I didn't always have those skills. PR plans are like that: the more of them you do, the better you get at them.
That gives me hope for when I am knee deep in plans that I am being paid to write.
Liz
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