After all the events we have worked on, reading a book seems so barbaric now. I feel like I have really gotten into the hands-on aspect of the course and I am finding it hard to grasp the work part of it again. Right now we are working on marketing communication and business plans. What I find so interesting about marketing communication is the fact that communication in all areas is pathetic for the most part. I first noticed this when we were learning about communication from managers to PR people, was not strong. When it comes to marketing communication the communication is just as bad. I can't quite get my mind around the fact that people dont understand that communication within an organziation is directly linked to the success of a company.
We are doing a bit of imaginary work with our business plans. We are creating business plans as if we are entrepeneurs branching out into the PR consultaing world. This exercise is fun and challenging.
Tiffani
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