Beginning today and over the coming weeks, the PR students at CompuCollege/The Eastern College in Halifax, N.S. will be blogging about a project they are working on with the IWK Auxiliary. (I've included a bit of background about the IWK below.)
The PR students and graphic design students at the college were approached by the Auxiliary two weeks ago to handle design work, promotions and media relations for its key fundraiser -- the Kermesse Fun Fair that takes place on May 23, 2009.
The PR class met with its client twice before developing a communication strategy and all text for items identified in the plan as needing graphic design has been approved by our client. That text is now in the hands of the graphic design students and representatives from the IWK Auxiliary will be visiting the school this morning to have a look at the designs.
The PR students are off at their non-profit placements this morning and when they return to class tomorrow will be back at tasks of creating story pitches, backgrounders, and letters to community groups, among other activities.
I hope that you join us each day to hear directly from the students about their work.
Colleen
PR Program Instructor
A bit of background
The IWK is the local children's hospital and the Auxiliary raises money to purchase items of comfort and care that are not funded by either government or other IWK fundraising initiatives. The Auxiliary has raised more than $6.5 million for the hospital.
Examples of the sorts of items funded include:
o Mini backpacks for infants to carry their ambulatory feeding pumps
o A music cart for music therapy
o A playground
o The Read to Me! project
o A birthday present for every hospitalized child
o Cots for families to use when visiting their child overnight
o Distraction toys for children who receive radiation therapy
o Specialized wheelchair that allows children to access the beach or travel an outdoor trail
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment